Taking The House Edge Ebook

Taking The House Edge

"How A Jaded Ex-Car Salesperson
Turned Renegade On Dealerships,
Exposing The Truth Behind Their
Lies & 'Funny Accounting,' Saving
You Thousands On Your Next Car!"

If you've ever wanted the "insider's view" of how car
dealerships actually run and how they're (sometimes not so) lawfully taking you for up to $11,000, then see
every word of this page and prepare to be aghast . . .

Dear Friend,

I was shaking with rage. Look, I was always walking a moral rope as it was, trying to do right in a system that didn't seem to cognize right from wrong.
Needful to put food on the table so I did the better I could, and most of the time I managed to cut my customers decent deals piece keeping "the tower" (the sales directors in the glass room that worked the deals) off my back . . .

Well here I was, one Fri early morning . . . Over $800 missing from my paycheck. My couple days vacation and a deal I'd done the previous Sabbatum had cryptically "vanished."

Not Even as The Employees
Were Safe From Their Insatiate Greed!

I couldn't believe what I was seeing. 16 months on the job, 60 hours a week, 227 cars sold, and I felt like I was acquiring taken . . .

Managed to get back my vacation pay, but was told it was just "too late" to take care of the fact that they had given my car deal to another employee instead.

In a business fueled by dollars and cents, lights unbroken on by preying on the lesser informed, greed and corruption ran amuck . . .

How They Force An $11,000 Grand Slam
On An Unsuspecting Victim . . .

He just wanted a used truck, but the new model year and a new design were upon us ...

"What if you could get a brand new truck for only $50 more a month?" The Sales Manager asked him.

He thirstily eaten up the sales pitch - hook, line, and sinker . . . Not realizing that "$50 more" was for a lease payment that was double the publicized manufacturer's special.

The Tower Was Sweating Bullets,
Trying To Hide The Profits In The Deal!

The deal was so big that the computer system refused to take the numbers.

The General Sales Manager drop in the inflated residual value from the manufacturer, sliced the trade-in, and maxed out the money factor . . . Still no go.

Stifiling his rage, the GSM proclaimed that as a token of his appreciation, he would-be include side-steps on his truck at no extra charge . . .

. . . Simply enough to bring the deal down to an $11,000 profit, enough to slide it past the computer system.

In This Corrupt System, The Uneducated Customers Paid For The Educated Ones

And there I was, acquiring one put over on me by the really same institution that I had oversubscribed hundreds of cars for, and labored for 10-12 hours a day, losing touch with galore family members and friends on the way . . .

"ENOUGH!!!"

I'll ne'er forget that driving home. Hands chattering the steering wheel, feeling that nervous freedom of a convict sprung from jail . . .

I had often daydreamed of walking out of that place, but I had no idea it was going to be THAT day, and I had no idea what I was going to do.

But it didn't matter. I knew what I had to do . . .

Every Loophole, Psychological Trick,
Pressure Technique, & Funding Private secret Revealed!

For the next week I replayed my 16 months working at that dealership, scrawling down notes just about the deals I'd done, the deals I'd seen, and the training I'd received.

Breaking down tire kickers and turning them into shoppers . . .

Packing profits into the deal six route from Sunday . . .

How to deliberately support customers from comparison apples to apples and not knowing which franchise was devising the better offer . . .

Nothing was left unsaid.

By the end of it, I'd collected every misconception, manipulation, and outright act of deceit that I'd in person witnessed, and I'd combined them all into one easy-to-read manual . . .

Introducing ...

Taking The Home Edge:
Inside The Dealer's Playbook

You're just about to learn . . .

• Why "hiding your trade" until negotiating your new car is flat-out wrong - How they can still pump the profits right back into your deal (and with a vengeance).
  
• How to get the better funding rate that you qualify for - Dealerships habitually bump your true funding rate by 2-3 points. Find out how to get them working for you.
  
• The #1 way to get the most for your trade from a dealership - This alone can save $2000 or more once you're dealing with a trade-in.
  
• How the "no hassle pricing" system works, and how it sets you up to pay even as more money - The cost of the new car is only a bantam piece of the puzzle. See the another angles the dealer works in to re-coup the lost profits . . . and then some.
  
• Save up to 56% on your new car accessories - This simple trick can add up to fast savings, piece still acquiring manufacturer-quality accessories.
  
• The truth just about leases - See exactly how leases are calculated, and how their fancy nomenclature allows for even as more profits to be packed in right under your nose.
  
• Like those pre-paid service coupons? You'll think once again after reading this . . . What's actually going on with pre-paid maintenance plans.
  
• The persuasion plan of action they'll use to push you onto colors, features, and sometimes even as a whole several car that you normally wouldn't want. Cognize how to spot and overcome their influence plan of action to push you onto things you aren't interested in.
  
• How they stack the amount to hide the true deal, departure you comparison apples to oranges as you comparison shop prices. Learn how to see which dealer is actually devising you the better offer.
  
• The absolute better day of the month to buy a car - Knowing this can save you thousands, even as taking you well below invoice.
  
• How the "end of model year sale" is burial you in your new purchase - purchaser beware!
  
• "Tires For Life," dealer-only "Lifetime Warranties," and another common ploys. What's actually in it for them? Find out here.
  
• What a "documentation fee" (doc fee) actually is, and what you can do just about it. Don't take them at their word - check this out, first.
  
• What they mean once they say they'll "pay off your trade" . . . Watch out for this tactic. It can create a cycle of becoming top down in your car purchases for years to come.
  
• And more more!

Gain Back Control, As You're Able
To Anticipate The Dealer's Every Move

With Taking The Home Edge, you'll be so familiar with how a car franchise runs that you'll much cognize wherever the bathroom is before you walk in the building . . .

(Hint: It's normally as far away from any exit doors as possible)

I'm going to walk you through the sales process from the time you pull up to the dealer to the time you're working a deal, exposing each and every influence and persuasion technique on the way.

Friend, trust me once I tell you that dealerships have the merchandising game down to an exact science, and every step of the process is a tightly-controlled "dance."

Each step further increasing their control over you, and of the sale.

What you're acquiring is . . .

The No-Holds Barred Truth
From Person Who Knows The Business

No smartly disguised links to try to "recommend" places to check your credit or get a car quote, and no hearsay talk from person who's ne'er worked a day in the business . . .
Simply the inside scoop on every franchise trick and manoeuvre I ran across in the process of merchandising 227 cars, working over a thousand deals, and seeing thousands more.

And in order to do sure that it's easily inside reach of anyone who inevitably it, I've distinct to offer it for just $37.

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